Great software heads for branding suicide
Monday, December 22, 2008 at 12:14AM A few weeks ago I purchased an Asus Eee PC, and I have to say I'm impressed. Its small, incredibly cheap, yet is very capable of running a modern operating system with a variety of useful apps.
My version came with a custom version of Linux that, frankly, isn't great. So I installed the absolutely excellent Ubuntu Eee, and have been extremely impressed by it.
So the Ubuntu Eee project has been asked by Ubuntu to change their name. Unfortunately, it seems that they've opted for "Easy Peasy", which is (to be blunt) cringeworthy.
Now, its not that I consider myself any kind of branding expert, but as they say: "You don't need to be able to lay eggs to tell a bad one".
The funny thing is that they are clearly well aware that the name is problematic. In a recent blog post they say:
Some love the new name while some think it is childish. That’s why we have to make a really good looking and that is why we need a really good looking and professional logo and website.
Please guys, no amount of professionalism in the logo or website is going to make "Easy Peasy" any less childish!
Whoever within your organization is pushing for this name (and, knowing human nature, its probably the guy that thought of it) needs to take a step back and actually listen to what people are saying. Don't just fob it off with "oh well there are arguments on both sides". There are arguments on both sides of creationism too - that doesn't get you off the hook!
Do the right thing, don't burden a great project with a crappy name.
Reader Comments (5)
If the "for dummies" people can sell millions of books by insulting their clients then I'm sure treating them like children will turn out to have been a great idea.
eeepc ubuntu really isn't even that great..it doesn't do a lot of things by default that it should in terms of performance benefits...ext2, noatime and no swap for one. and yes that new name is horrible, though it is a bit funny that ubuntu wouldn't let them use the name doesn't sound too human to me!
btw those changes are for SSD versions
@sulfide - you must not have looked recently. It does use "relatime" which is performance wise, the same as "noatime". As for no swap, that's an option when you install it.
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